Hi all! There is so much great content about business, ecommerce, technology, and marketing out there that I wanted to get in the habit of posting a few every week. Feel free to post comments with links to anything you think it on topic with these. I hope you enjoy them.
Pooja Lohana wrote a great guest post about writing fewer epic posts making content instead of doing several simpler posts. Here’s an excerpt:
It’s getting harder and harder to be found in the blogosphere and this is not changing in the future.
If you’re passionate about your topic, perhaps you won’t mind blogging without traffic. But eventually, you will end it all in frustration.
You want people to share your message and to have great conversations with.
You want to stand for something.
The only way out is to stand out by writing unforgettable content or as I like to call Massive Value Content.
I thought finding people that can make great content would be hard. It turns out that lots of people actually like writing. People totally go to college for it! What’s harder is finding people who will get out there and hustle to get that content read and build the links that we all know we have to have to improve SEO. Here’s an excerpt:
Content marketing requires writers, industry experts, graphic designers, etc. Sometimes one person can play several roles, but no one person can fill every role on their own in a meaningful way. One role not often discussed is that of promotion – specifically, link building.
Every 6 months or so I will act as if I have had a moment of genius and say “Wait, let’s try and use the website as a customer and see how we would use it.”
I am totally insightful.
I think we all know that we should be focusing on how real people actually do real things in our creations, but sometimes you get lost in the details. Conversion XL wrote a great guide to creating a Journey Map as an activity to think like a customer. I support anything that makes business easier for customers. We’ll be doing this at work soon. Here’s an excerpt:
“How do you get your customers to do what you want them to do on your website?”
Optimizers get asked this question all the time. Without realizing it, the businesses who want the secret sauce, the quick fix to more “conversions” are asking the wrong question.
What they really should be asking is, “How do I help my customers achieve their goals on my website while still achieving mine?”
Bonus: A great infographic from Hubspot on how those AdWords ads we see daily (and that many of you buy daily) work in the behind the scenes auctions. It’s not just based on who pays the most. Like all things at Google, it is lots more complicated than that.